Rob Lasson

 
Rob Lasson joined the ISE Department in the spring of 2012. As director of creative services for the Edward P. Fitts Department of Industrial and Systems Engineering (ISE) at NC State University, he leads a dynamic team that functions as the department’s art, marketing, and public relations hub. From graphic and web design to videography, photography, social media and media training, Lasson ensures that the faculty, staff and students shine like the rock stars they are.

Lasson’s career spans more than two decades in design, marketing and operations. Prior to NC State, he served as director of creative services at CompeteWell LLC, where he launched new departments in SEO, logo design and social media, growing sales in web design by an astonishing 4000%. He also founded Total Image Design, successfully building a web and logo design business from the ground up. Earlier in his career, he held senior leadership roles in operations and marketing at Bunn, Inc. (Texaco Xpress Lube) and Bolton Corp., where he applied his creative and business acumen to drive growth, innovation and efficiency.

Lasson’s foundation in design comes from NC State University’s School of Design, where he earned a bachelor’s degree in product design, followed by a master’s degree in industrial design with a minor in business management, graduating cum laude. He also holds executive training in digital marketing strategies from Kellogg Executive Education and a certification in social media management from NC State. During his time as a student, Rob was captain of the university’s rugby team, demonstrating the leadership and teamwork skills that continue to define his career.

A passionate storyteller and strategist, Rob has built his career around helping others succeed. Whether through compelling visuals, thoughtful messaging or creative campaigns, he thrives on making others’ work shine. With expertise spanning design, digital marketing, media production, and strategic communications, Lasson continues to be a driving force in showcasing the innovation and excellence of NC State’s industrial engineering community.

How I Can Help You?

The ISE team’s number one responsibility is to support you, their students, in achieving your goals. They prioritize creating a positive learning environment and providing valuable resources to ensure your success. Rob Lasson can help with:

• Web Design (ise.ncsu.edu)
• Social Media Management (Facebook, Twitter, Instagram and LinkedIn)
• Graphic Design (inGear Magazine, flyers, brochures, pull-up signs, etc)
• Photography (departmental events, headshots, etc)
• Videography (student projects, departmental events, classes, etc)
• Content Writing (inGear Magazine articles, web site content, etc)
• Media Relations (interview prep, question review, on-camera prep, etc)
• Large-Format Printing (your research posters)

Lasson works to promote our department to local and national media. He also works to get our faculty and students’ research into trade publications to raise the reputation of the department.

Check out some of our really cool ISE stories:

• Will Burton Goes to the Superbowl
• Julie Ivy talks with CNN’s Great Big Story
• Nishant Singh talks with WRAL TV

Do you have an ISE story to share?

Contact me | rrlasson@ncsu.edu | 919.515.3016 with the details.

Discover More About Rob Lasson

• Lassson Leads Through Mentorship
• ISE Stars Shine Bright at the Anderson Awards

Honors and Awards

• 2025 | Pride of the Wolfpack Award, NC State University
• 2021 | Digital Marketing Strategies, Kellogg School of Management, Northwestern University
• 2021 | Accessibility Champion, NC State University
• 2018 | Staff Employee of the Year, NC State ISE
• 2015 | Social Media Management Certification, NC State University
• 2013 | Staff Employee of the Year, NC State ISE

Education